Sustainable Surfing
Christopher Anderson
Masters of Sustainable Design - University of Wollongong
chris_anderson105 @hotmail.com
My two projects aim to capture audiences and advocate sustainability through the construction of large-scale campaign images.
Project 1:
Patagonia Merino Wool Wetsuits is an advertising campaign that focuses on Patagonia’s new eco-friendly Regulator wetsuit technology which is made up of Merino wool and recycled polyester. My aim was to promote their use of Merino wool as a step towards a more sustainably produced wetsuit, since neoprene is typically derived from oil.
Project 2:
1000 Surfboard Graveyard is an ongoing project where I aim to collect and install 1000 broken surfboards on Garie Beach like headstones at a graveyard. It is to raise awareness about the non-renewable resource dependency and wastage of surfboards. Follow the progress: http://1000surfboardgraveyard.blogspot.com/
|